This was an advertisement in Instagram reel format, commissioned for the Aludariari Story Cellar in Lithuania. It features a glass mascot, a CEO named Charles.
The animation for the first mascot, Charles, was created traditionally, entirely on paper.
The company decided to take a different direction in their marketing campaign. There were three more animations which were intended to follow before the project was abandoned.
Before the above finalised storyboards, initially it was intended for the three mascots to begin as humans and transform in the finale.
