This was an advertisement in Instagram reel format, commissioned for the Aludariari Story Cellar in Lithuania. It features a glass mascot, a CEO named Charles.
The animation was created traditionally, entirely on paper.
The company decided to take a different direction in their marketing campaign. There were three more animations which were intended to follow this before the project was abandoned.
Below are the storyboards for the following animations which were not completed due to the change in direction.
